This privacy notice tells you what to expect us to do with your personal information.

· Contact details

· What information we collect, use, and why

· Lawful bases and data protection rights

· Where we get personal information from

· How long we keep information

· How to complain

Telephone 0333 577 6278

Email: info@data-driven.org

We collect or use the following information for student education and welfare:

• Names and contact details for students/children

• Gender

• Date of birth

• Special Educational Needs and Disabilities (SEND) or additional support information (includes reasonable adjustments and special educational needs and disabilities)

• Attendance and reason for absence data

• Exam results and qualifications

• Exclusion, suspension and behavioural information

• Pupil premium and Free School Meals

We also collect or use the following information for student education and welfare:

• Racial or ethnic origin

We collect or use the following information for information updates or marketing purposes:

• Email addresses of School Leaders

We collect or use the following information for contact details for Clients and Suppliers:

• Clients and Suppliers names, addresses and phone numbers

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

· Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.

· Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.

· Your right to erasure - You have the right to ask us to delete your personal information.

· Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.

· Your right to object to processing - You have the right to object to the processing of your personal data. 

· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. 

· Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. 

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collecting or using personal information for student education and welfare are:

• Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for contact details for Clients and Suppliers are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Maintained Schools and Multi Academy Trusts

• Providers of marketing lists and other personal information

• Other education establishments

• At the end of the contract, Smart MAT Ltd trading as Data Driven, will permanently delete all personal data. Deletion will take place within 30 days of termination.

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address: Information Commissioner’s Office

Wycliffe House Water Lane Wilmslow, Cheshire SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint 

Privacy Notice last updated – 29th September 2026